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Orti's Organic Bakery
This sample marketing plan can be edited directly in Sales and Marketing Pro software.
Leads for Orti's Organic Bakery will be generated through the following means:
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Media Tracking Kits Requested
Advertising Medium |
Contact Name |
Contact # |
Distribution |
Cost/Ad |
Total CPM |
Union Station newsletter |
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Metrolink trains |
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Metro buses |
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Wildertoday.com |
omitted |
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omitted |
omitted |
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Wilder Times (alternative paper) |
omitted |
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Wilder Post-Dispatch |
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Google Adwords |
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Customer Referrals:
Orti's Organic Bakery will have business cards available at the counter which offer a free baked good with any purchase on the back. The checkout clerk will encourage the customer to pass this business card on to someone else so that they can redeem it for the free baked good. Some may choose to use it for themselves, but it is hoped that many will give it to someone else, as they will be told that is the purpose of the card.
Business Referrals:
Orti's Organic Bakery will seek referrals from Union Station area businesses who share its environmentally-conscious mission. These include "green" firms and environmental consultants. Orti's Organic Bakery will offer a six month promotion to individuals from these firms (when they show ID) which grants them Orti's Organic Bakery Club deals without having to sign up for the Club. We hope that these firms will pass on the information about this deal to their employees, as it is in keeping with their own mission and an additional perk they can offer to their staff.
Get practical ideas and good models with dozens
of examples of successful marketing plans