Leads for Orti's Organic Bakery will be generated through the following means:

• Customer referrals to other customers via a business card promotion at checkout
• Business referrals from area businesses via a six month introductory promotion marketed directly to these companies
• Online advertising at www.wildertoday.com, a Wilder news website, and via local pay-per-click advertising on Google Adwords
• Print advertising in the Union Station monthly newsletter, regularly in the Wilder Times alternative newspaper, and periodically in the Wilder Post-Dispatch
• Alternative advertising through posters on Metro buses and trains which serve Union Station

8.1 Advertising

Media Tracking Kits Requested

Advertising Medium	Contact Name	Contact #	Distribution	Cost/Ad	Total CPM
Union Station newsletter	omitted	omitted	omitted	omitted	omitted
Metrolink trains	omitted	omitted	omitted	omitted	omitted
Metro buses	omitted	omitted	omitted	omitted	omitted
Wildertoday.com	omitted	omitted	omitted	omitted	omitted
Wilder Times (alternative paper)	omitted	omitted	omitted	omitted	omitted
Wilder Post-Dispatch	omitted	omitted	omitted	omitted	omitted
Google Adwords	omitted	omitted	omitted	omitted	omitted

8.2 Referrals

Customer Referrals:

Orti's Organic Bakery will have business cards available at the counter which offer a free baked good with any purchase on the back. The checkout clerk will encourage the customer to pass this business card on to someone else so that they can redeem it for the free baked good. Some may choose to use it for themselves, but it is hoped that many will give it to someone else, as they will be told that is the purpose of the card.

Business Referrals:

Orti's Organic Bakery will seek referrals from Union Station area businesses who share its environmentally-conscious mission. These include "green" firms and environmental consultants. Orti's Organic Bakery will offer a six month promotion to individuals from these firms (when they show ID) which grants them Orti's Organic Bakery Club deals without having to sign up for the Club. We hope that these firms will pass on the information about this deal to their employees, as it is in keeping with their own mission and an additional perk they can offer to their staff.

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