Orti's Organic Bakery's encourages the on-the-go commuter to slow down for just a few moments in the midst of their morning rush and consider the healthfulness of what he or she is eating. This daily choice is extremely important both for the individual and for the environment, and Orti's wants to help them make the decision that is beneficial for both.

3.1 Differentiators

Orti's Organic Bakery's message of its value, promoted through all of its marketing and its service experience, differentiates it from its competitors. This message is that Orti's Organic Bakery is a local bakery that chooses the most nutritious, organic ingredients to make its own delicious baked goods every day.

The daily choice of breakfast has an incredible, cumulative impact on an individual's health and the environment where these ingredients come from. Customers will be reminded through signage at our bakery of the results of this impact, and come to see that they need not give up great taste to be part of the organic movement.