< Home   < Sample Marketing Plans

Page   1   2   3   4   5  

This sample marketing plan was created with Marketing Plan Pro software.

The purpose of Simplistic Labyrinth's marketing plan is to serve as a guide for the organization.  The following areas will be monitored to gauge performance:

  • Revenue: monthly and annual.
  • Expenses: monthly and annual.
  • Repeat business.
  • Customer satisfaction.


The following milestones identify the key marketing programs.  It is important to accomplish each one on time and on budget.


Create or edit this table

AdvertisingStart DateEnd DateBudgetManagerDepartment
Advertising campaign1/1/2001ongoing$3,600IkanDepartment
Total Advertising Budget  $3,600  
PRStart DateEnd DateBudgetManagerDepartment
Industry trade show participation1/1/2001ongoing$3,300IkanDepartment
Total PR Budget  $3,300  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/20012/1/2001$0IkanDepartment
Total Direct Marketing Budget  $0  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Website maintenance1/1/2001ongoing$2,700outsourcedDepartment
Total Web Development Budget  $2,700  
OtherStart DateEnd DateBudgetManagerDepartment
Total Other Budget  $0  
Totals  $9,600  

Marketing Organization

Ikan Fabreekate is responsible for all of the marketing activities.

Contingency Planning

Difficulties and risks:

  • Problems generating visibility.
  • A slump in the outdoor industry market.

Worst case risks may include:

  • Determining that the business cannot support itself on an ongoing basis.
  • Having to liquidate equipment to cover liabilities.

Sales Forecast

Create or edit this table

Contribution Margin

Create or edit this table

Page   1   2   3   4   5  

Getting ready to create a marketing plan?

Get practical ideas and good models with dozens
of examples of successful marketing plans