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This sample marketing plan was created with Marketing Plan Pro software.

The purpose of Simplistic Labyrinth's marketing plan is to serve as a guide for the organization.  The following areas will be monitored to gauge performance:

  • Revenue: monthly and annual.
  • Expenses: monthly and annual.
  • Repeat business.
  • Customer satisfaction.


Implementation

The following milestones identify the key marketing programs.  It is important to accomplish each one on time and on budget.

Milestones

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Milestones
      
AdvertisingStart DateEnd DateBudgetManagerDepartment
Advertising campaign1/1/2001ongoing$3,600IkanDepartment
Other     
Total Advertising Budget  $3,600  
PRStart DateEnd DateBudgetManagerDepartment
Industry trade show participation1/1/2001ongoing$3,300IkanDepartment
Other     
Total PR Budget  $3,300  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/20012/1/2001$0IkanDepartment
Other     
Total Direct Marketing Budget  $0  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Website maintenance1/1/2001ongoing$2,700outsourcedDepartment
Other     
Total Web Development Budget  $2,700  
OtherStart DateEnd DateBudgetManagerDepartment
      
Other     
Total Other Budget  $0  
Totals  $9,600  

Marketing Organization

Ikan Fabreekate is responsible for all of the marketing activities.

Contingency Planning

Difficulties and risks:

  • Problems generating visibility.
  • A slump in the outdoor industry market.

Worst case risks may include:

  • Determining that the business cannot support itself on an ongoing basis.
  • Having to liquidate equipment to cover liabilities.

Sales Forecast

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Contribution Margin

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Milestones
      
AdvertisingStart DateEnd DateBudgetManagerDepartment
Advertising campaign1/1/2001ongoing$3,600IkanDepartment
Other     
Total Advertising Budget  $3,600  
PRStart DateEnd DateBudgetManagerDepartment
Industry trade show participation1/1/2001ongoing$3,300IkanDepartment
Other     
Total PR Budget  $3,300  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/20012/1/2001$0IkanDepartment
Other     
Total Direct Marketing Budget  $0  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Website maintenance1/1/2001ongoing$2,700outsourcedDepartment
Other     
Total Web Development Budget  $2,700  
OtherStart DateEnd DateBudgetManagerDepartment
      
Other     
Total Other Budget  $0  
Totals  $9,600