This section will offer a financial overview of Sigmund's Gourmet Pasta as it relates to the marketing activities.  Sigmund's will address Break-even Analysis, sales forecasts, expense forecasts, and how those link to the marketing strategy.

Break-even Analysis

The Break-even Analysis indicates that $40,000 will be needed in monthly revenue to reach the break-even point.

Break-even Analysis

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Sales Forecast

The first two months will be used to get the restaurant up and running.  By month three things will get busier.  Sales will gradually increase with profitability being reached by by the beginning of year two.

Sales Forecast

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Expense Forecast

Marketing expenses are to be budgeted so that they are ramped up for months two through four and then lower and plateau from month five to month 10. Restaurants typically have increased business in the fall.  This generally occurs because during the summer, when the weather is nice and it does not get dark until late, people tend to eat out less.  From months 10-12, the marketing costs will increase again.

Marketing Expense Budget

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