We will have to track our financials and the the results of our marketing efforts. The sales forecast and marketing expense budget tables contain secondary and tertiary sheets that will allow us to enter our actual revenue and expenditures after each month closes. The variance between these two will show us where we are succeeding and where we are falling short. From this info we will determine if and how we will adjust our marketing efforts for the remainder of the year.

8.1 Sales Forecast

Our Sales Forecast focuses on three main categories. The Diamond Club Annual Maintenance program will bring in the least revenue, but will grow at a modest, yet steady rate. Plumbing Repairs provide a steady revenue month to month, year to year. Real Estate Referrals and new Installations account for the largest portion of revenue, but they are cyclical.

Sales Forecast

Create or edit this table

8.2 Marketing Expense Budget

We are budgeting $8,500 for marketing expenses this first year, with increases of about 10% in each year 2 and 3. The bulk of our expenses will be for print media marketing such as newpaper ads, yellow page lists, brochures and direct marketing pieces. The largest recurring expense will be for Internet AdWords placement and tracking.

The following table lays out the individual expenses and timeline.

Marketing Expense Budget

Create or edit this table

8.3 Key Marketing Metrics

We are building a larger and a returning clientele. Plumbing, by its nature is a business where neither we, nor our clients, wish to have repeat business each month. Rather, we look for our customers to return once a year for maintanence, and perhaps one other time for a remodel project or a repair or upgrade.

 

 

Key Marketing Metrics

Create or edit this table

Getting ready to create a marketing plan?

Get practical ideas and good models with dozens
of examples of successful marketing plans

Finish your own Marketing Plan