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This sample marketing plan was created with Marketing Plan Pro software.

Water Tubes Plumbing (WTP) is a Eugene based construction plumbing contractor that has chosen residential new homes as their niche. Water Tubes will be able to handle any service request for plumbing of volume home builds or custom new homes. By concentrating on a specific segment of the market, Water Tubes will be able to rapidly gain market share, demonstrating proficiency and professionalism in serving new housing developers and general contractors.

While the margins are decent for plumbing repairs that include service calls, it is not a sustainable business. The requirement of being on call 24 hours a day takes its toll. Some people can do it for a few years, but it is not a sustainable line of work for one person. Over time the on-call status will wear away any enjoyment that the person has for their job. Recognizing this, owner Don Roto will concentrate on new home plumbing, ensuring a long lasting, happy business.

Water Tubes will leverage its competitive edges of professionalism and trim quality by properly training all employees and impress all of the customers who are used to the lackadaisical attitude of most plumbers. Water Tubes will have a total of four employees and will reach profitability by month eight.

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