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This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Customer loyalty will be rewarded by a referral program. If a photo shoot customer refers somebody, the referring customer will receive a Thank You discount off their next photo shoot. Also, each customer who comes back for a second photo shoot, will receive a Valued Returning Customer discount.  

10.1 Loyalty Product/Service Offerings

Loyal Customers deserve the best. Those who have purchased from the website will receive surveys and special offers. They will also receive offers for photo shoots at discounted prices. Those who have purchased a photo shoot will receive updates about new projects we are working on and website notices. Those who have purchased a photo shoot will also receive the referral discount program. Hand written thank you notes will be sent after each photo shoot has been completed, including extra business cards.

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