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The ideal customer for Titicus Realtors is a young couple (let's call them the Smiths). The Smiths have been renting a home in New York City, but now seek to move to the suburbs, although within commuting distance of New York. They have a one-year-old child and would like to live in an area with the best possible public school system and a comfortable environment, similar to the small towns they grew up in. The Smiths are not familiar with Ridgefield, Connecticut, beyond what they have read on their own and having driven through a few times. They desire help not just with finding a home that meets all of their needs, but also advice from someone who knows the entire town and the ins and outs of moving in. Furthermore, this is the first home the Smiths will buy and they are a bit out to sea on all of the implications and legal hurdles. Although they are well-read on the subject, most of what they read suggests that they find a real estate agent who they feel they can trust, especially if the agent may be working under dual agency. Therefore, trustworthiness, knowledge, and experience are the key elements the Smiths look for in a real estate agent.

Market Description

The ideal customer market for Titicus Realtors has the following characteristics:

  • Living in NYC
  • Interested in living in southern Connecticut
  • Generally aged 30 - 45 years old
  • Household income of at least $125,000 annually
  • Generally a married couple with or expecting at least one child
  • Interested in living in a beautiful place (home, neighborhood, and town)
  • Feel there is a "right" home for them and that they should not have to "settle" for anything less

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