Leads will be generated through the following tactics:

• Advertising in local newspapers: Each will specifically advertise the upcoming information sessions as well as encourage direct calls from home buyers looking for an agent. Often those moving from other communities with Ridgefield as a target will purchase these newspapers when looking at real estate listings.
• Advertising in New York Times real estate section: To better target NYC couples intending to move to the suburbs.
• Free monthly listing bulletin: This short, printed bulletin will be printed on a monthly-basis and distributed to local community centers, general stores, restaurants, and other areas where a small pile can be offered in an entryway to visitors. The bulletin will encourage direct calls about listings as well as attendance at the upcoming information sessions.
• Online pay-per-click advertising: Local PPC search engine ads around keywords such as "Ridgefield real estate," "Ridgefield homes," "Ney York commuter home," "Connecitcut bedroom communities," etc.
• Local radio ads: Featuring short statements about the experience of working with Titicus Realtors by past clients and information on the upcoming information sessions.
• Client referrals: Requested after closings and rewarded with gift certificates.
• Professional referrals: From professional offices serving the same target market as Titicus.

Advertising

Media Tracking Kits Requested

Advertising Medium	Contact Name	Contact #	Distribution	Cost/Ad	Total CPM
Ridgefield Press	omitted	omitted	omitted	omitted	omitted
WREF 850 AM	omitted	omitted	omitted	omitted	omitted
Connecticut Magazine	omitted	omitted	omitted	omitted	omitted
Fairfield County Homes Magazine	omitted	omitted	omitted	omitted	omitted
New York Times real estate section ads	omitted	omitted	omitted	omitted	omitted
Online pay-per-click	omitted	omitted	omitted	omitted	omitted
Community access calendar	omitted	omitted	omitted	omitted	omitted

Titicus Realtors will publish ads in these media outlets including information on the upcoming talks or information sessions, link to or URL for the Titicus website and its tagline of "Your First Home Purchase Made Easy".

Referrals

Titicus Realtors will target referrals from the following sources:

1. Past clients
2. Baby stores and service providers
3. Accountants
4. Financial Advisors
5. Mortgage brokers and bankers

One month after the closing, Titicus Realtors will speak with the past client, setting an appointment to visit them at home if possible, and deliver a customer satisfaction survey. At this time, the agent will ask the past client if they can provide the names of other friends, colleagues or family who are thinking about buying a first home in Ridgefield. The agent will request the name, phone number, and email address of the referrals and carry a pad which the client can write the information on directly. The agent will specifically ask the client for their consent to contact these prospects and let them know who referred them. The agent will explain that the company thanks past clients for every referral that closes with a $250 gift certificate to a local home goods store.

Baby stores and service providers (such as classes for parents and children) are another possible source of referrals. As they work with couples with new children who are potentially moving into a home as their family grows, these businesses will be informed of a similar deal for referrals that close on deals through Titicus Realtors. They will be given a $250 office supply store gift certificate for every referral that closes.

Accountants, financial advisors, and mortgage brokers/bankers may be working with suspects who are saving up a down payment in the hope of buying a first home. They are in a position to refer these clients to Titicus Realtors if the clients are thinking of buying in Ridgefield. Titicus will reach out to these offices with information and an offer of the same $250 office supply store gift certificate for every referral that closes.

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