The Titicus Realtors website will aim to impress qualified prospects with the trustworthiness and expertise of the office. The following elements and pages will support this:

• Selections from the "How To Buy a First-Home" Guide and information on how to send for the complete guide
• Collected columns/articles from the monthly listed bulletin presented as a blog
• Wrap-up descriptions of key takeaways from past information sessions
• Details on upcoming information sessions - bios of speakers, location, time, RSVP contact, content of the session
• Bio of Earl Estates in form of narrative about his interest in working with first-time home buyers and experience helping them
• Bios of other real estate agents with the firm, as they are added
• Video testimonials of past clients
• Written case studies of past clients

Social Media Plan

The company will send Earl Estates' blog posts to article databases and other real estate blogs in the hope that the name of Titicus Realtors will be promoted elsewhere and that more incoming links to the website will be generated.