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This sample marketing plan was written by John Jantsch of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Highlights of our planned customer experience are presented in the following topics.

10.1 Community Building Plan

We will have an annual Christmas event and give Christmas trees to each customer.

We will have quarterly themed events in remodeled homes.

10.2 Loyalty Product/Service Offerings

We will offer each customer a survey after each project completes.

We will send hand-written Thank You notes to every prospect that comes to an initial meeting.

We will send gift certificates to all past customers good for $100 off window cleaning from a strategic partner.

10.3 WOW Process

Our WOW Process is based on 3 parts:

  1. Initial meeting in our office to set the tone - video and professional presentation

  2. Job site is cleaned up every day at the end of the day - progress note left daily

  3. After project:
    • 30-day walk through
    • 90-day flowers sent to home
    • 11-month no-hassle warranty walk through

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