< Home   < Sample Marketing Plans

Page   1   2   3   4   5   6   7   8   9   10   11   12   13   14  

This sample marketing plan can be edited directly in Sales and Marketing Pro software.

All staff will go through training in the following areas, in addition to training specific to their role at the diner as delivery person, server, receptionist, and kitchen staff:

  • Core message and positioning
  • Marketing kit materials
  • Website
  • Marketing efforts
  • Neon Points program and referral program

Management will hold five, 90 minute marketing training sessions with all new staff members. Ideally, it will be held for at least two new staff at one time, although it will be held with one new staff member if there are not two new staff at the time.

Ongoing training will include a marketing refresher day held every other week. Morning staff will have their own session at the beginning of their shift and evening staff will have a session at the beginning of their shift. Although not all staff will be present each time, the scheduling of the marketing refreshers will be varied so that every staff person is part of a refresher once a month. The refresher will be organized by the manager and will consist of a one hour meeting featuring the announcement of monthly bonuses, discussion of suggestions and comments from customers, updates on the marketing programs and processes, and discussion of suggestions from the staff.

Page   1   2   3   4   5   6   7   8   9   10   11   12   13   14  

Getting ready to create a marketing plan?

Get practical ideas and good models with dozens
of examples of successful marketing plans