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Marketing training is a vital part of both new staff orientation and ongoing training. Especially in light of the new "social" initiative of Jamestown Sports and Fitness, staff must understand how to promote this aspect to prospects, encourage social interaction of current and new members, and understand how social interaction can support a member's fitness goals.

New staff orientation will include an overview of all current marketing, the website, the Facebook application, and the reasoning behind the new branding. Staff will be tested to make sure they understand the tagline and how to explain it to customers. Current staff will receive this same orientation in the next six months to bring them up to speed with changes.

Ongoing training sessions will be held every six months for all staff, from maintenance staff to membership consultants, to create discussion around the "social" initiative and how it is working out in practice. This training will be a means to refocus staff as well as to learn from their experience with members.

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