This marketing plan is designed to give us a blueprint for marketing our new retail store, The Boulder Stop. We have included a complete market analysis, target market summaries, a SWOT analysis, a detailed milestones table, and other relevant discussions.

Our ambitions for this marketing plan include:

• Using our existing Internet and direct-mail marketing expertise to build local promotions and marketing literature.
• Devising lucrative promotions that will draw sponsorships from possible strategic partners. These promotions are key to our strategy of increasing our strategic alliances through cross-promotions.
• Identifying our strengths, weaknesses, opportunities, and threats.
• Identifying the local market forces, target markets, and promotional opportunities.

We hope this marketing plan creates a long-term growth model for our retail success. The Boulder Stop has been successful at direct mail and Internet sales, and we hope to make a smooth transition into retail.