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This sample marketing plan can be edited directly in Sales and Marketing Pro software.

The Tutors By The Numbers website will be redesigned and maintained in order to show the deep expertise the company has in math tutoring for its target market. The website includes:

  • Home page with welcome note and explanation
  • Tutor training explanation to describe the tutor training process
  • Services offered page detailing the packages that can be purchased and the satisfaction guarantee
  • School referral program offering resources for math teachers, guidance counselors, and college counselors
  • About Us page providing profile of the CEO, story of the company, mission and values
  • Contact form for inquiries to move forward

New sections will be developed by the CEO with the help of the new sales associate and a web designer. These new sections will include:

  • Resources page broken out by math skills, subject area, grade, and test prep - some will be helpful articles provided on the site and others will be links off the site
  • Archived e-newsletters
  • Tutor profiles of the TBTN tutors showing their expertise and backgrounds

7.1 Social Media Plan

Tutors By The Numbers will spread its online message with social media tools. Parents in our target market are increasingly using Facebook and this will be the primary focus.

In the coming year, a Facebook page will be established. This page will be based around the idea of providing a forum for parents to discuss methods they have used and found success with to encourage math learning in their children. Rather than name the page "Tutors By The Numbers," the page will be called "Albuquerque Parents Math Help For Teens." Marketing for Tutors By The Numbers will be indirect, although it will be clear to all that the page is maintained by the company.

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