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Water Purification Marketing Plan
H2O Industries
This sample marketing plan was created with Marketing Plan Pro software.
Controls
The purpose of H20 Industries' marketing plan is to serve as a guide for the organization in their pursuit to generate brand awareness, increase sales, and build a strong network of dealers. The following areas will be monitored to gauge performance:
- Revenue: monthly and annual, performance compared to planned sales projections.
- Expenses: monthly and annual, compared to planned expenses.
- Research and Development: as a percentage of revenue.
- Customer Satisfaction: to result in repeat purchases and generating active customer referals.
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Implementation
The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.
Milestones
| Milestones | |||||
| Advertising | Start Date | End Date | Budget | Manager | Department |
| Marketing plan completion | 1/1/2003 | 2/1/2003 | $0 | John | Marketing |
| Ad campaign #1 | 2/1/2003 | 6/30/2003 | $39,000 | John | Marketing |
| Ad campaign #2 | 7/1/2003 | 12/30/2003 | $57,500 | John | Marketing |
| Trade show #1 | 3/1/2003 | 3/15/2003 | $6,000 | John | Marketing |
| Trade show #2 | 6/1/2003 | 6/15/2003 | $9,000 | John | Marketing |
| Trade show #3 | 9/15/2003 | 10/30/2003 | $10,000 | John | Marketing |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Department |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Department |
| Name me | 1/1/2003 | 1/15/2003 | $0 | ABC | Department |
| Other | 1/1/2003 | 1/15/2003 | $0 | ABC | Department |
| Total Advertising Budget | $121,500 | ||||
| PR | Start Date | End Date | Budget | Manager | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Other | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Total PR Budget | $0 | ||||
| Direct Marketing | Start Date | End Date | Budget | Manager | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Other | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Total Direct Marketing Budget | $0 | ||||
| Web Development | Start Date | End Date | Budget | Manager | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Other | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Total Web Development Budget | $0 | ||||
| Other | Start Date | End Date | Budget | Manager | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Name me | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Other | 1/1/2006 | 1/15/2006 | $0 | ABC | Department |
| Total Other Budget | $0 | ||||
| Totals | $121,500 | ||||
Contingency Planning
Difficulties and Risks
- Problems generating sufficient sales.
- Overly aggressive and debilitating actions by competitors.
- Barriers developing a large network of supporting dealers.
Worst Case Risks May Include
- Determining that the business cannot support itself on an ongoing basis.
- Having to liquidate equipment or intellectual property to cover liabilities.
Sales Forecast
Contribution Margin
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