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Window Cleaning Marketing Plan
Window Cleaning
This sample marketing plan was written by Duct Tape Marketing Coach of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.
Critical Numbers
All leads, sales and referral come through our central sales office. Our marketing department will track PR mentions and each customer will be offered the option to create a testimonial during their follow-up calls.
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8.1 Sales Forecast
We have projected sales growth which reflects the seasonal nature of our business.
Sales Forecast
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | |||
| Residential cleaning | $1,080,320 | $1,135,000 | $1,152,000 |
| Commercial cleaning | $120,345 | $142,000 | $151,000 |
| Product Sales | $29,725 | $35,000 | $40,000 |
| Franchise Fees | $0 | $0 | $10,000 |
| Total Sales | $1,230,390 | $1,312,000 | $1,353,000 |
| Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
| Labor | $600,336 | $638,500 | $651,500 |
| Product used in cleaning | $24,015 | $25,540 | $26,060 |
| Direct costs for Product Sales | $14,268 | $16,800 | $19,200 |
| Subtotal Direct Cost of Sales | $638,619 | $680,840 | $696,760 |
8.2 Marketing Expense Budget
Expenses are up a bit due to increased labor costs.
Marketing Expense Budget
| Marketing Expense Budget | |||
| Year 1 | Year 2 | Year 3 | |
| Advertising | $32,400 | $34,020 | $35,721 |
| Sales | $42,000 | $44,100 | $46,305 |
| Fixed | $18,000 | $18,900 | $19,845 |
| ------------ | ------------ | ------------ | |
| Total Sales and Marketing Expenses | $92,400 | $97,020 | $101,871 |
| Percent of Sales | 7.51% | 7.39% | 7.53% |
8.3 Key Marketing Metrics
Key Marketing Metrics
| Key Marketing Metrics | |||
| Year 1 | Year 2 | Year 3 | |
| Revenue | $1,230,390 | $1,312,000 | $1,353,000 |
| Leads | 1,500 | 0 | 0 |
| Leads Converted | 30.00% | 0.00% | 0.00% |
| Avg. Transactions/Customer | 2 | 0 | 0 |
| Avg. $/Customer | $1,500 | $0 | $0 |
| Referrals | 120 | 0 | 0 |
| PR Mentions | 24 | 0 | 0 |
| Testimonials | 12 | 0 | 0 |
| Other | 0 | 0 | 0 |
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of examples of successful marketing plans