Discover 100+
free sample
marketing plans
Explore our complete library of sample
marketing plans for every industry
and get inspired to create your own.
View our collection
Get Started
With our popular
marketing tools
How to Write
a Marketing Plan
How-to Articles
Marketing Plan Templates
Learn the planning process and some important tips on how to write an effective marketing plan.
Marketing Plan Outline
The exact nature of your business, your marketing strategy, and the uses for your marketing plan dictate its contents.
What is a
Market Forecast?
Your marketing plan should be customized for your unique business goals. However, be sure it includes these key components.
Product Marketing
Position your product
for success
Product
Bundling
Product bundling is combining two or more products or services together, creating differentiation, greater value and therefore enhancing the offering to the customer.
Product & Brand
Failures
Learn the different types of branding failures; read some valuable lessons from the mistakes of others to avoid some common branding pitfalls.
Package & Label
Your Product
Tips on how to package and label your products in ways guaranteed to grab customer attention.
Software
Sales & Marketing
Pro
Getting ready to create a marketing plan?
Get practical ideas and good models with dozens of examples of successful
marketing plans with Sales and Marketing Pro.
Finish your own Marketing PlanBranding
Create a powerful
brand experience
Brand Standards
Image & Identity
From your logo to your graphics and color palette, learn how to tie together all of your branding materials to provide a consistent customer experience.
What is Social
Media Marketing
Learn how channel marketing can reduce the cost and expand the reach of goods and services to more customers and get ready to realize these benefits.
Brand Aid Basics
of Branding
The brand is the experience that your company consistently delivers through products, services and community.
Calculators
Calculate your
Marketing ROI
Break-Even
Calculator
Show how much revenue you need to cover both fixed and variable costs.
Cash Flow
Calculator
See the effect of sales, inventory, credit terms, and other variables on your company's cash flow.
Starting Costs
Calculator
Calculate the start-up costs of your new business before you get going.
Pay-Per-Click
ROI Calculator
Determine the profitability of your pay-per-click advertising.
Email
ROI Calculator
Calculate the profitability of your email campaigns.
Conversion Rate
Calculator
See the impact of your website conversion rate on total online sales.
