Marketing Plan Writing

Marketing Plan Tables

written by Tim Berry of Palo Alto Software


Even though we agree that marketing plans will vary depending on the exact nature of your plan, it is hard to imagine a plan that doesn’t contain, at the very least, these four essential tables. Usually you’ll have these plus several others.

Market forecast
Analyze your market by segments and project market growth for five years.
Target market forecast table

Sales forecast
Forecast your sales by product or service. The mathematics are simple, but important. You can’t do a marketing plan without a sales forecast.
sales forcast values

Expense budget
The budget is another absolute essential. How much are you going to spend? On what? How does your spending relate to strategy?
expense budget

This is perhaps the most important table in the whole plan: concrete milestones to make it real, with managers, deadlines, and budgets.

Sample tables from Marketing Plan Pro.

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Tim Berry

about the author

Tim Berry

Founder and President of Palo Alto Software and a renowned planning expert. He is listed in the index of "Fire in the Valley", by Swaine and Freiberger, the history of the personal computer industry. Tim contributes regularly to the bplans blog, the as well as his own blog, Planning, Startups, Stories. His full biography is available at Follow Tim onGoogle +


Getting ready to create
a marketing plan?

Get practical ideas and good models with dozens
of examples of successful marketing plans


Shirley June 21, 2010 at 9:42 pm

Just wondering and hope you could enlighten me. How could I incorporate article marketing in Marketing Plan Tables? I suppose by submitting valued content article marketing could boost my exposure and further, my income. Am I correct? Unless there are other leads that could be followed.

Chelle June 22, 2010 at 10:50 am

Shirley, I'm not quite sure I understand your question completely. I'm not certain if you're asking about inserting new tables into the outline for things not already found there, or more of a content/philosophy question about your marketing plan. Could I ask you to send your question into our support email? Maybe with a little more detail we could help you towards an answer. or 800-229-7526 or use the live chat function on 'Chelle Parmele Palo Alto Software

Nasrin Sadeghi February 1, 2012 at 4:50 am

To whom may concern, Could you Please provide me a completed simple sample of a marketing Plan? Many thanks in advance. Nasrin Sadeghi

admin March 16, 2012 at 5:38 pm

To see a sample marketing plan, click Sample Plans at the top of your screen, or use this link:

bill mckibbin March 29, 2012 at 12:32 pm

I am a student in an equine class and I need a sample of how to do a marketing plan that will work for my equine business.

Sra April 26, 2012 at 1:30 pm

the links are broken.

vahid May 4, 2012 at 11:16 am

dear admin i am PhD student with sport marketing branch. please see a sample marketing plan about sport club such as fitness sport club. i cant find anythings.

Michael T. Simonetti Jr May 19, 2012 at 5:30 pm

I'm trying to start a custom mirror business in Los Angeles. How can i get finance information on this type of business for projections?

Dick Dibakoane September 23, 2012 at 1:04 am

I live in Johannesburg, South Africa, and have started a small business to supply building materials. I would very much appreciate it if you could send me a copy of a marketing plan including important forecast tables.

Khamis November 2, 2012 at 1:28 pm

Can you please support me by sending me a marketing plan template for IT infrastructure company and guides to make it real and implimentable . With Regards Khamis

vinnie November 16, 2012 at 9:52 am

I'm trying to write a fictitious marketing plan for my marketing assignment. How do I get the data for the tables?

fehmid November 28, 2012 at 1:32 pm

plan should give something clear insight but this lacks sorry

NARRELLE HITE January 26, 2013 at 3:30 am

hi i'm just doing a coarse on marketing and would like some advice on how to run successful marketing plan

manal maher March 6, 2013 at 7:38 am

really i am thankful to you please update us by that kind of articles

u cassim March 10, 2013 at 4:07 am

To whom may concern Can you please help me how to write market plan for air ticketing company . Thank you in advence Cassim

mohannad alkatham August 23, 2013 at 5:15 pm

i need amarket plan releated to my field concrete ( ready mix

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