Enchanted Vineyard B and B
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of The Enchanted Vineyard Bed & Breakfast as it relates to the marketing activities. The B&B will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.
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The Break-even Analysis indicates that $23,158 will be needed in monthly revenue to reach the break-even point.
|Monthly Revenue Break-even||$22,011|
|Average Percent Variable Cost||5%|
|Estimated Monthly Fixed Cost||$22,000|
The first four months will be used for the renovation of the home to fully accommodate guests. Once complete, the house will handle five different rooms. There will be no sales activity during this time. By month five the B&B will be ready to go. Missy will have started advertising, joined as an B&B association member, as well as formed a strategic relationship with the university by month two so business will ramp up fairly quickly. From month five on, business will steadily grow. Beginning with month five, Missy will hire one full-time employee. This employee will perform housecleaning as well as outdoor maintenance. This will free up Missy's time so she can spend it will the clients.
|Weekend getaway customers||$11,396||$42,000||$54,000|
|Direct Cost of Sales||2001||2002||2003|
|Weekend getaway customers||$570||$2,100||$2,700|
|Subtotal Direct Cost of Sales||$1,224||$5,100||$5,800|
Marketing expenses are to be budgeted so more money is spent during busier months. The website requires constant maintenance and this expense will also be relatively uniform each month.
|Marketing Expense Budget|
|Advertising with Association||$1,900||$1,800||$1,800|
|Total Sales and Marketing Expenses||$6,200||$6,000||$6,000|
|Percent of Sales||25.32%||5.88%||5.17%|
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