Soapy Rides Car Wash
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Soapy Rides as it relates to the marketing activities. SR will address Break-even Analysis, sales forecasts, expense forecasts, and how they relate to the marketing effort.
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The break-even analysis indicates that $9,122 is needed in monthly revenue to break-even.
|Monthly Revenue Break-even||$7,508|
|Average Percent Variable Cost||5%|
|Estimated Monthly Fixed Cost||$7,500|
The following chart forecasts sales based upon the Market Segmentation Strategy. Sales are seasonal in this industry, tending to be higher in the warmer summer months, and to drop off in the winter. However, SR will aim to flatten sales across the sales cycle by targeting segments that will want to keep their cars clean and looking good year round.
The expense forecast will be used as a tool to keep the department on target and provide indicators if corrections need to be made. Additionally, it will require the department to undertake long-term analysis.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$17,275||$22,500||$28,000|
|Percent of Sales||20.94%||17.07%||15.94%|
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