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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Soapy Rides as it relates to the marketing activities.  SR will address Break-even Analysis, sales forecasts, expense forecasts, and how they relate to the marketing effort.

Break-even Analysis

The break-even analysis indicates that $9,122 is needed in monthly revenue to break-even.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$7,508
  
Assumptions: 
Average Percent Variable Cost5%
Estimated Monthly Fixed Cost$7,500

Sales Forecast

The following chart forecasts sales based upon the Market Segmentation Strategy. Sales are seasonal in this industry, tending to be higher in the warmer summer months, and to drop off in the winter. However, SR will aim to flatten sales across the sales cycle by targeting segments that will want to keep their cars clean and looking good year round.

Expense Forecast

The expense forecast will be used as a tool to keep the department on target and provide indicators if corrections need to be made.  Additionally, it will require the department to undertake long-term analysis.

Marketing Expense Budget

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Marketing Expense Budget
 200320042005
Advertisements$14,100$19,000$24,000
Networking$1,600$2,000$2,500
Other$1,575$1,500$1,500
 ------------------------------------
Total Sales and Marketing Expenses$17,275$22,500$28,000
Percent of Sales20.94%17.07%15.94%

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