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This sample marketing plan was written by of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Sales Forecast

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Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Off-Site Food & Beverage 0% $50,000 $52,500 $55,125 $57,881 $60,775 $63,814 $67,005 $69,685 $72,472 $75,371 $78,386 $81,522
Sumptuous Ballroom F & B 0% $0 $0 $5,000 $5,500 $6,050 $6,655 $7,321 $8,053 $8,858 $9,744 $10,718 $11,790
Subcontracted Services 0% $25,000 $25,750 $26,523 $27,318 $28,138 $28,982 $29,851 $30,747 $31,669 $32,619 $33,598 $34,606
Hall Rentals 0% $0 $0 $5,000 $7,500 $11,250 $13,750 $16,250 $18,750 $21,250 $23,750 $25,000 $26,250
Staffing 0% $37,500 $39,375 $45,094 $47,536 $50,119 $52,852 $55,744 $58,303 $60,998 $63,836 $66,828 $69,983
Referral Fees/Commissions 0% $6,250 $6,563 $7,516 $7,923 $8,353 $8,809 $9,291 $9,717 $10,166 $10,639 $11,138 $11,664
Event Planning 0% $6,250 $6,563 $7,516 $7,923 $8,353 $8,809 $9,291 $9,717 $10,166 $10,639 $11,138 $11,664
Total Sales $125,000 $130,750 $151,773 $161,581 $173,038 $183,670 $194,752 $204,972 $215,580 $226,599 $236,806 $247,478
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Food and Beverage Cost $12,500 $13,125 $15,031 $15,845 $16,706 $17,617 $18,581 $19,434 $20,333 $21,279 $22,276 $23,328
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $12,500 $13,125 $15,031 $15,845 $16,706 $17,617 $18,581 $19,434 $20,333 $21,279 $22,276 $23,328

Marketing Expense Budget

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Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Advertising $3,000 $3,000 $3,000 $0 $0 $0 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
PR $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Web Development $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Event Marketing $0 $7,000 $0 $0 $7,000 $5,000 $0 $7,000 $0 $0 $7,000 $0
Service process (thank yous, etc) $500 $525 $551 $579 $608 $638 $670 $704 $739 $776 $814 $855
Other $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $7,200 $14,225 $7,251 $4,279 $11,308 $9,338 $7,370 $14,404 $7,439 $7,476 $14,514 $7,555
Percent of Sales 5.76% 10.88% 4.78% 2.65% 6.53% 5.08% 3.78% 7.03% 3.45% 3.30% 6.13% 3.05%

Key Marketing Metrics

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Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $125,000 $130,750 $151,773 $161,581 $173,038 $183,670 $194,752 $204,972 $215,580 $226,599 $236,806 $247,478
Leads 125 131 152 144 154 163 156 164 172 181 189 198
Leads Converted 8.00% 8.00% 8.00% 9.00% 9.00% 9.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Avg. Transactions/Customer 1 1 1 1 1 1 1 1 1 1 1 1
Avg. $/Customer $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Referrals 20 21 24 26 28 29 31 33 34 36 38 40
PR Mentions 8 2 2 2 2 3 3 3 3 3 3 3
Testimonials 10 10 12 13 14 15 16 16 17 18 19 20
Number of new "Premium Clients" 1 1 1 1 1 1 1 1 1 2 2 2

Gap Dashboard

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Gap Dashboard
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Personal
Antero MacDougal, marketing director, maximum hours 280 280 260 260 260 260 250 250 250 250 250 250
CEO marketing contribution 43 43 43 43 43 43 43 43 43 43 43 43
Business
Sales $125,000 $130,750 $151,773 $161,581 $173,038 $183,670 $194,752 $204,972 $215,580 $226,599 $236,806 $247,478
Premium clients added 1 1 1 1 1 1 1 1 1 2 2 2
Strategic
Non-profit events held 0 0 0 1 0 0 1 0 0 2 0 0
Referrals from strategic partners 4 5 5 6 6 7 7 8 8 9 9 10
PR mentions 8 2 2 2 2 3 3 3 3 3 3 3
Tactical
Hours devoted to marketing theme of month 128 128 128 128 128 128 128 128 128 128 128 128
Website hits 2,000 2,080 2,163 2,250 2,340 2,433 2,531 2,632 2,737 2,847 2,960 3,079

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