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This sample marketing plan was written by of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Sumptuous Cuisine Catering will generate leads from individuals and companies in the Doeuvreville area through the following methods:

  • Advertise in Doeuvreville Magazine, a local luxury-focused magazine with half-page color ads showing a photo of the new space
  • Promote the website through search engine optimization and search engine marketing around event and rental keywords for the local area
  • Email campaign of an e-brochure announcing the new space to all past and current clients
  • Create and send press kit with information and details on the new space to key clients and press
  • Create a featured listing on BizBash.com, a website devoted to event resources and venues focused on the corporate market
  • Promote the space at local summer business fair
  • Sponsor four non-profit events per year, all chosen for the exposure they receive to the press and to high net worth individuals
  • Create Yellow Pages ad for both physical and online phone book
  • Submit website to event vendor and venue directories

Advertising

Media Tracking Kits Requested

Advertising Medium

Contact Name

Contact #

Distribution

Cost/Ad

Total CPM

Doeuvreville Magazine

Janet Parks

omitted

45,000

negotiable

negotiable

Online phone directory and Yellow Pages

J. Stewart

omitted

unlimited

negotiable

negotiable

BizBash.com

Bert Kenny

omitted

35,000

negotiable

negotiable

Other event space databases

na

na

na

dependant

dependant

Pay-per-click advertising

na

na

na

dependant

dependant


Referrals

Clients cannot be expected to refer their contacts to Sumptuous Cuisine Catering wholeheartedly until after they have held their first event and they are delighted with the results. After each event is completed, clients will be asked for referrals in a follow-up interview. Along with their post-event satisfaction survey, they will be sent a form to fill out with the names and contact information of these referrals. They will be encouraged to provide qualified referrals, as they will be offered half-off of a full-day rental of Sumptuous Ballroom (venue price only) for every referral that books an event of the same value. If three referrals book, that means an offer of one-and-a-half days free (or three half-days free). This will encourage past clients to use those credits (and spend additional money on catering, rentals, staff, etc. as needed).

Professional referral sources include PR companies, private event planners, and event vendors (entertainment providers, AV companies, rental companies, etc.). All of these complementary service providers are in a position to recommend caterers and venues to clients. The strategic partners for Sumptuous Cuisine Catering will be the ones most likely to refer clients, as they will seek to strengthen their relationship so that Sumptuous Cuisine Catering brings more clients to them as well.

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