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This sample marketing plan was written by of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

The marketing and sales director, Antero MacDougal, will work full-time on marketing activities. Initially during the launch of Sumptuous Ballroom, these will be heavily focused on the milestones listed in the table. Going forward, this work will shift to a combination of monitoring and maintaining all marketing systems along with the specific monthly projects listed on the monthly table. Each will be given at least 30 hours per month in order to provide specific time to revamp and review systems.

On a weekly basis, marketing is reviewed at the all-company meeting within a 45 minute period. If there are serious gaps between plans and actual results (either negative or positive) MacDougal will set up an additional inquiry meeting with the relevant staff or vendors to examine further and come up with a plan for rectification or a recommendation to adjust goals.

Monthly

Months Marketing Theme
1 Referral system revamping
2 Testimonial development
3 Case study revision/writing
4 Advertising media review and upgrades
5 Online advertising review and upgrades
6 Service process review
7 Service innovation focus
8 Client renewal focus - loyalty efforts, thank yous, etc.
9 Newsletter format and content revamping
10 Open house format review and planning
11 Non-profit event strategic focus
12 Goal setting for next year

Milestones

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Milestones
Advertising Start Date End Date Budget Manager Department
Sumptuous Ballroom photo shoot 2/15/2010 3/1/2010 $3,000 JR Marketing
Doeuvreville Magazine new ad 3/15/2010 4/15/2010 $5,000 JR Marketing
Other local ads with new space announcement 3/15/2010 4/15/2010 $2,000 JR Marketing
Total Advertising Budget $10,000
PR Start Date End Date Budget Manager Department
Write press release for Sumptuous Ballroom 1/12/2010 2/11/2010 $200 JR (w/ copy writer) Marketing
Contact press to pitch articles re: Sumptuous Ballroom 1/12/2010 2/11/2010 $0 JR Marketing
Total PR Budget $200
Event Marketing Start Date End Date Budget Manager Department
Create open house guest list 4/1/2010 4/15/2010 $1,000 JR Marketing
Invite and advertise first open house 4/15/2010 5/15/2010 $1,000 JR Marketing
Hold first open house 5/15/2010 5/15/2010 $5,000 RG Operations
Choose annual non-profit events 5/1/2010 5/15/2010 $0 JR Marketing
Hold first non-profit event 8/1/2010 8/1/2010 $0 RG Operations
Summer business fair plan and attend 7/9/2010 7/20/2010 $5,000 JR Marketing
Total Event Marketing Budget $12,000
Web Development Start Date End Date Budget Manager Department
Revise online ads and listings 3/1/2010 4/1/2010 $500 JR Marketing
Revise pay-per-click campaign 3/1/2010 4/1/2010 $0 JR Marketing
Search engine optimization campaign revamp 3/1/2010 4/1/2010 $3,000 JR (via vendor) Marketing
Resubmit to event databases 3/1/2010 4/1/2010 $0 JR Marketing
Revise website with Sumptuous Ballroom 2/1/2010 2/28/2010 $10,000 JR Marketing
Total Web Development Budget $13,500
Other Start Date End Date Budget Manager Department
Revise marketing kit 3/1/2010 4/1/2010 $1,000 JR Marketing
Upload new marketing kit to website 4/1/2010 4/1/2010 $0 JR Marketing
Total Other Budget $1,000
Totals $36,700

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