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This sample marketing plan was written by of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Suspects that become prospects (generally identified by a site visit to Sumptuous Ballroom or appointment with a sales rep at their event site) will be presented with the marketing kit.

This kit will be flexible enough to allow for inserts based on the specific interests of the client. The kit will include:

  • Case statement - reason for Sumptuous Cuisine Catering's existence and opening of Sumptuous Ballroom
  • Difference summary - what it means to be a one-stop shop for Doeuvreville events
  • Ideal client description - loose enough to incorporate a variety of clients, but focused on the benefits to the client and their need to get help that makes their event planning process much easier
  • Story of founding of Sumptuous Cuisine Catering
  • Service offerings with prices or price ranges where applicable
  • Case studies on long-term clients, one-time events.Two case studies will be selected from a library of ten, one page case studies covering private events, corporate events, meetings, dinners, receptions, etc. More case studies will be included if the client is an event planner or company that throws many types of events. Each includes a photo from the event.
  • Testimonials from past clients in the form of a few sentences or paragraphs of praise - Many have been collected already and an attempt will be made to collect a testimonial after every successful event with the post-event satisfaction survey.
  • Past client list, broken into categories of types of clients
  • Frequently asked questions - covering policies of Sumptuous Cuisine Catering or Sumptuous Ballroom. If the client is doing an off-site event, include just the former and if at Sumptuous Ballroom include the latter.
  • Event planning process checklist - steps of the event planning process including what is required of the client and what is provided by Sumptuous Cuisine Catering
  • Top two press articles about Sumptuous Cuisine Catering
  • An applicable article from a recent newsletter which might be useful to the client

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