Marketing training will include the following components:
New employee orientation: Consisting of five, two hour sessions covering 1) Core strategy and differentiation; 2) Lead generation efforts; 3) Lead conversion methods and newsletter; 4) Marketing kit and materials, website; 5) Service experience and methods. Additional practice with each component is necessary, but these ten hours will be a standard process to start.
Weekly marketing meeting: A 90 minute weekly all-company meeting will have 45 minutes devoted to marketing and 45 minutes devoted to operations. This will be a time to introduce new tips and marketing best practices, to generate ideas from all employees, and to review goals and whether they have been met or not, and why.
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