This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Fressen as it relates to the marketing activities. Fressen will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.
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The Break-even Analysis indicates $23,566 will be need in monthly revenue to reach the break-even point.
|Monthly Revenue Break-even||$16,497|
|Average Percent Variable Cost||30%|
|Estimated Monthly Fixed Cost||$16,496|
The first month will be used to set up the kitchen and office. There will be no sales activity during the first month. The second month will see a few catering jobs, but still will not be a significant source of income. Months three and four will see a steady increase in sales. Word will have gotten out from the advertising as well as networking that Fressen is the new kosher caterer in town and offers a high-quality service.
Throughout the year it is forecasted that sales will incrementally grow in size until profitability is reached toward the end of year one.
|Middle class kosher customers||$83,017||$170,992||$183,774|
|Upper class kosher customers||$95,422||$196,543||$211,234|
|Direct Cost of Sales||2001||2002||2003|
|Middle class kosher customers||$24,905||$51,298||$55,132|
|Upper class kosher customers||$28,627||$58,963||$63,370|
|Subtotal Direct Cost of Sales||$53,532||$110,261||$118,502|
Marketing expenses are to be budgeted so they peak several months before a busy period, providing visibility at a time that people are scheduling future parties.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$10,800||$15,500||$20,000|
|Percent of Sales||6.05%||4.22%||5.06%|
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