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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Fressen as it relates to the marketing activities.  Fressen will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.

Break-even Analysis

The Break-even Analysis indicates $23,566 will be need in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$16,497
  
Assumptions: 
Average Percent Variable Cost30%
Estimated Monthly Fixed Cost$16,496

Sales Forecast

The first month will be used to set up the kitchen and office.  There will be no sales activity during the first month.  The second month will see a few catering jobs, but still will not be a significant source of income. Months three and four will see a steady increase in sales.  Word will have gotten out from the advertising as well as networking that Fressen is the new kosher caterer in town and offers a high-quality service. 

Throughout the year it is forecasted that sales will incrementally grow in size until profitability is reached toward the end of year one. 

Sales Forecast

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Sales Forecast
 200120022003
Sales   
Middle class kosher customers$83,017$170,992$183,774
Upper class kosher customers$95,422$196,543$211,234
Total Sales$178,439$367,535$395,008
    
Direct Cost of Sales200120022003
Middle class kosher customers$24,905$51,298$55,132
Upper class kosher customers$28,627$58,963$63,370
Subtotal Direct Cost of Sales$53,532$110,261$118,502

Expense Forecast

Marketing expenses are to be budgeted so they peak several months before a busy period, providing visibility at a time that people are scheduling future parties.

Marketing Expense Budget

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Marketing Expense Budget
 200120022003
Advertising$9,600$14,000$18,000
Other$1,200$1,500$2,000
Other$0$0$0
 ------------------------------------
Total Sales and Marketing Expenses$10,800$15,500$20,000
Percent of Sales6.05%4.22%5.06%

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