Creative Concepts Computer Design
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of CCCD as it relates to the marketing activities. Creative Concepts will address break-even analysis, sales forecasts, expense forecasts, and how these reports link to the marketing strategy.
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The Break-even Analysis indicates that $463 will be needed in monthly sales to reach the break-even point.
|Monthly Revenue Break-even||$377|
|Average Percent Variable Cost||15%|
|Estimated Monthly Fixed Cost||$375|
The sales strategy is a prediction of slow, controllable growth. Since there is one employee (initially at least), the focus will be on quality and attention to detail especially in the beginning to avoid some potential pitfalls encountered by many new businesses. This should allow for careful examination of variations in demand with regards to season or holidays and still allow enough flexibility to sufficiently compensate.
|Direct Cost of Sales||2003||2004||2005|
|Subtotal Direct Cost of Sales||$2,743||$4,967||$6,427|
The expense forecast will be used as a tool to keep the business on target and to provide indicators when a modification or correction must be made to ensure proper implementation of the marketing plan.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$3,670||$4,500||$5,400|
|Percent of Sales||20.07%||13.59%||12.60%|
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