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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of CCCD as it relates to the marketing activities. Creative Concepts will address break-even analysis, sales forecasts, expense forecasts, and how these reports link to the marketing strategy.

Break-even Analysis

The Break-even Analysis indicates that $463 will be needed in monthly sales to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$377
  
Assumptions: 
Average Percent Variable Cost15%
Estimated Monthly Fixed Cost$375

Sales Forecast

The sales strategy is a prediction of slow, controllable growth. Since there is one employee (initially at least), the focus will be on quality and attention to detail especially in the beginning to avoid some potential pitfalls encountered by many new businesses. This should allow for careful examination of variations in demand with regards to season or holidays and still allow enough flexibility to sufficiently compensate.

Sales Forecast

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Sales Forecast
 200320042005
Sales   
Home PC$11,874$20,776$31,667
Small Businesses$6,414$12,338$11,178
Total Sales$18,288$33,114$42,845
    
Direct Cost of Sales200320042005
Home PC$1,781$3,116$4,750
Small Businesses$962$1,851$1,677
Subtotal Direct Cost of Sales$2,743$4,967$6,427

Expense Forecast

The expense forecast will be used as a tool to keep the business on target and to provide indicators when a modification or correction must be made to ensure proper implementation of the marketing plan.

Marketing Expense Budget

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Marketing Expense Budget
 200320042005
Advertisements$2,020$2,500$3,000
Other$1,650$2,000$2,400
Other$0$0$0
 ------------------------------------
Total Sales and Marketing Expenses$3,670$4,500$5,400
Percent of Sales20.07%13.59%12.60%

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