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This sample marketing plan was created with Marketing Plan Pro software.

The Tooth Fairy is the dentistry practice of Steve Extractor. The Tooth Fairy will offer general dentistry, and the finest cosmetic dentistry in the area, to the citizens of Hampton, Virginia.

Through a combination of industry benchmarked customer service and flexibility, The Tooth Fairy will quickly gain market share.  The general dentistry practice will be used to generate initial cash flow as Steve develops branding for his enhancement services.

Over time, the percentage of business will shift from general maintenance to cosmetic dentistry.  The cosmetic practice is desired because it services wealthier clients who are not dependent on insurance plans.  The specialized cosmetics also allow Steve to make a more visible and appreciated  impact on people's orthodontia.

Steve will leverage the years he spent in private practice to model his new business. His past experience in conjunction with his forward looking, customer-centric business model will allow him to rapidly grow a large and loyal patient base. Profitability will be reached by month 10, and sales will reach $349,888 by the end of year two.

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