The Shipping Centre
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of The Shipping Centre as it relates to the marketing activities. The Centre will address break-even analysis, sales forecasts, expense forecasts and how they link to the marketing activities.
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The break-even analysis indicates that $16,875 is needed in monthly revenue to reach the break-even point.
|Monthly Revenue Break-even||$14,443|
|Average Percent Variable Cost||41%|
|Estimated Monthly Fixed Cost||$13,125|
The first month will be spent setting up the business. There will not be any sales activity during this time period. By the second month the store will be open to customers and they will begin to trickle in. It will not be until months four and five that a steady stream of customers begin using the shipping centre.
For the shipping and fax service The Shipping Centre expects a steady increase in business. For the P.O. Boxes, there will be a steady increase until the boxes are near full utilization and then there will be a plateau of sales activity from the boxes.
|P.O. Box customers||$24,732||$26,000||$26,987|
|Direct Cost of Sales||2003||2004||2005|
|P.O. Box customers||$2,473||$2,600||$2,699|
|Subtotal Direct Cost of Sales||$90,414||$167,035||$178,131|
The marketing expenses will be budgeted so that they are fairly high during the first quarter of operation. This is designed to generate awareness for the start-up organization. Throughout the remainder of the year, expenses will peak in various months, corresponding to busier periods of the year.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$6,750||$7,200||$8,500|
|Percent of Sales||3.07%||1.84%||2.04%|
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