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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of The Creature Nannie as it relates to the marketing activities.  The Creature Nannie will address break-even analysis, sales forecasts, expenses forecasts, and how those link to the marketing strategy.

Break-even Analysis

The Break-even Analysis indicates $1,270 will be need in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$1,245
  
Assumptions: 
Average Percent Variable Cost0%
Estimated Monthly Fixed Cost$1,245

Sales Forecast

The first month will be used to set up the space for the dogs, submit the advertisement to the Humane Society newsletter, and form alliances with a few veterinarians.  Beginning in month two there will be some business.  Things will grow for a few months until mid-year when the bulk of the week will be at capacity.

Sales Forecast

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Sales Forecast
 200120022003
Sales   
Dog owners$12,880$17,000$18,000
Other$0$0$0
Total Sales$12,880$17,000$18,000
    
Direct Cost of Sales200120022003
Dog owners$0$0$0
Other$0$0$0
Subtotal Direct Cost of Sales$0$0$0

Expense Forecast

Marketing expenses are to be budgeted to be relatively consistent throughout the year except during spring break and winter holidays where they will be ramped up because that is the time of year when customers are more likely to take a vacation.

Marketing Expense Budget

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Marketing Expense Budget
 200120022003
Advertising$800$600$600
Website$600$600$600
Other$480$350$350
 ------------------------------------
Total Sales and Marketing Expenses$1,880$1,550$1,550
Percent of Sales14.60%9.12%8.61%

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