This sample marketing plan was written by Joe Dager of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.
Our best source of information is not media, but association with our customers and brokers. The need for equipment is directly related to age, size of jobs acquired and equipment purchases.
Provide technical assistance to brokers on equipment as needed. An in-house process equipment specialist develops these relationships to shore up the brokers' lack of technical knowledge.
Direct mail, E-zine and Telemarket the responsible party in contractor organizations about parts and new used equipment availability and price.
Monitor bid lettings or attend to see which contractors are getting jobs and seeing what equipment needs may be needed.
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