Equipment Manufacturer Marketing Plan

by Joe Dager

Equipment Manufacturer

This sample marketing plan was written by Joe Dager of Business 901. This sample marketing plan can be edited directly in Marketing Plan Pro software.

Lead Generation Plan

Our best source of information is not media, but association with our customers and brokers. The need for equipment is directly related to age, size of jobs acquired and equipment purchases.

Provide technical assistance to brokers on equipment as needed. An in-house process equipment specialist develops these relationships to shore up the brokers' lack of technical knowledge.

Direct mail, E-zine and Telemarket the responsible party in contractor organizations about parts and new used equipment availability and price.

Monitor bid lettings or attend to see which contractors are getting jobs and seeing what equipment needs may be needed.