< Home   < Sample Marketing Plans

Page   1   2   3   4   5  

This sample marketing plan was created with Marketing Plan Pro software.

The purpose of this marketing plan is to serve as a guide for the organization. The following areas will be monitored to gauge performance:

  • Revenue- Both monthly as well as annual tracking.
  • Customer satisfaction.
  • Margins- A relative comparison between the two types of services offered.
  • Percentage of new business relative to repeat customers.

Implementation

The following milestones identify the key marketing programs. It is important to accomplish each one on time and on budget.

Milestones

Create or edit this table


Milestones
      
AdvertisingStart DateEnd DateBudgetManagerDepartment
Marketing plan completion1/1/20032/1/2003$0GeoffDepartment
Website development1/1/20032/1/2003$1,000GeoffDepartment
Trade show #14/1/20034/30/2003$1,500GeoffDepartment
Trade show #27/1/20037/31/2003$2,000GeoffDepartment
Trade show #310/1/200310/30/2003$600GeoffDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Name me1/1/20031/15/2003$0ABCDepartment
Other1/1/20031/15/2003$0ABCDepartment
Total Advertising Budget  $5,100  
PRStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total PR Budget  $0  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Direct Marketing Budget  $0  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Web Development Budget  $0  
OtherStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Other Budget  $0  
Totals  $5,100  

Contingency Planning

Difficulties and risks:

  • Problems generating visibility.
  • The entry into the Seattle market by an overly aggressive competitor.
  • A sudden boom in the economy that encourages companies to take on projects that they would otherwise outsource.

Worst case risks may include:

  • Determining that the business cannot support itself on an ongoing basis.
  • Having to liquidate equipment to cover liabilities.

Sales Forecast

Create or edit this table


Contribution Margin

Create or edit this table


Page   1   2   3   4   5  

Getting ready to create a marketing plan?

Get practical ideas and good models with dozens
of examples of successful marketing plans