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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Cranium as it relates to the marketing activities.  Cranium will address break-even analysis, sales forecasts, expense forecasts, and how they link to the marketing strategy.

Break-even Analysis

The break-even analysis indicates that $32,340 will be required in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$28,689
  
Assumptions: 
Average Percent Variable Cost12%
Estimated Monthly Fixed Cost$28,459

Sales Forecast

The first month will be used to set up the store and hire and train the employees. The store will be officially open the second month. Sales for month two through will four will be somewhat slow, as Cranium will be building up a customer base. From month four on sales will grow steadily.

Sales Forecast

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Sales Forecast
 200220032004
Sales   
Males$217,202$395,458$411,545
Females$21,712$39,546$41,155
Total Sales$238,914$435,004$452,700
    
Direct Cost of Sales200220032004
Males$26,064$47,455$49,385
Females$2,605$4,746$4,939
Subtotal Direct Cost of Sales$28,670$52,200$54,324

Expense Forecast

Marketing expenses are to be budgeted so that they are high during the first quarter in order to raise visibility for the start-up organization.  They will then settle down a bit until the winter months when they will ramp up as the winter months are a time when there is an increase in spending on hair care in preparation for the winter holidays.

Marketing Expense Budget

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Marketing Expense Budget
 200220032004
Store front displays$1,100$1,000$1,300
Plain Dealer advertisements$4,600$6,500$8,500
Other$3,600$4,800$5,500
 ------------------------------------
Total Sales and Marketing Expenses$9,300$12,300$15,300
Percent of Sales3.89%2.83%3.38%

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