This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Corporate Fitness as it relates to the marketing activities. CF will address Break-even Analysis, sales forecasts, expense forecasts, and how they link to the marketing strategy.
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The break-even analysis indicates that $16,667 will be needed to reach the break-even point.
|Monthly Revenue Break-even||$10,101|
|Average Percent Variable Cost||10%|
|Estimated Monthly Fixed Cost||$10,000|
Please refer to the following chart and graph to illustrate the sales forecasts.
|Direct Cost of Sales||2003||2004||2005|
|Subtotal Direct Cost of Sales||$54,086||$67,852||$78,957|
The expenses forecast will be used as a tool to keep the department on target and provide indicators when modification or corrections are needed for the implementation and maintenance of the market plan.
The marketing expenses will be high during the first quarter of operation, a quarter when there is increased usage of fitness facilities. The expenses will settle a bit during the second and third quarter. The expenses will rise during the fourth quarter, the quarter when HR budgets are typically submitted/reviewed.
|Marketing Expense Budget|
|Total Sales and Marketing Expenses||$19,450||$21,200||$23,400|
|Percent of Sales||3.60%||3.12%||2.96%|
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