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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Corporate Fitness as it relates to the marketing activities.  CF will address Break-even Analysis, sales forecasts, expense forecasts, and how they link to the marketing strategy.

Break-even Analysis

The break-even analysis indicates that $16,667 will be needed to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$10,101
  
Assumptions: 
Average Percent Variable Cost10%
Estimated Monthly Fixed Cost$10,000

Sales Forecast

Please refer to the following chart and graph to illustrate the sales forecasts.

Sales Forecast

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Sales Forecast
 200320042005
Sales   
Corporate Employees$298,783$389,776$455,678
Manufacturing Employees$242,077$288,739$333,890
Total Sales$540,860$678,515$789,568
    
Direct Cost of Sales200320042005
Corporate Employees$29,878$38,978$45,568
Manufacturing Employees$24,208$28,874$33,389
Subtotal Direct Cost of Sales$54,086$67,852$78,957

Expense Forecast

The expenses forecast will be used as a tool to keep the department on target and provide indicators when modification or corrections are needed for the implementation and maintenance of the market plan. 

The marketing expenses will be high during the first quarter of operation, a quarter when there is increased usage of fitness facilities.  The expenses will settle a bit during the second and third quarter.  The expenses will rise during the fourth quarter, the quarter when HR budgets are typically submitted/reviewed.

Marketing Expense Budget

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Marketing Expense Budget
 200320042005
Pamphlet Production$1,000$1,200$1,400
Website Production/Maintenance$9,200$8,000$8,000
Other$9,250$12,000$14,000
 ------------------------------------
Total Sales and Marketing Expenses$19,450$21,200$23,400
Percent of Sales3.60%3.12%2.96%

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