Prospects (those who have expressed interest in the Drowzey Hotel through some means but have not yet visited the hotel) will be cultivated through the following means:
- Offered a virtual tour of the hotel at a convenient time for the prospect. The tour will focus on the beauty of the hotel, the high level of service offered, and the business and/or tourist attractions in Somnigstad and the surrounding area. An introductory offer will be given at the end of the tour.
- Directed to the website for detailed information on room rates, making reservations, policies, services, etc.
- Email newsletter - send once a month with information on Somnigstad events and tourism, new services at the hotel, a column on the meaning of luxury, and the introductory offers/virtual tour offer.
- Those who have taken advantage of the virtual tour will also be sent a mailed introductory discount offer every other month.
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