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The Drowzey Hotel demonstrates its difference by finding ways to surprise their visitors with the hotel's luxury. The hotel will go beyond the normal amenities common to a five-star hotel designation by indulging the whims of visitors through their concierge service and room service, and by anticipating the needs of visitors. The core message of the Drowzey Hotel is "Luxury that will surprise you." 

Differentiators

The Drowzey Hotel is differentiated from other high-end hotels of Somnigstad through its focus on luxury, rather than Southern charm. However, this differentiation can be imitated over time. To keep a competitive advantage, the Drowzey Hotel focuses on an ever-evolving suite of services. These include:

  • Room service which includes an extensive menu as well as products of all types that can be bought in Somnigstad or ordered
  • Concierge service which can offer exclusive experiences to visitors or indulge their whims on short notice
  • Surprise gifts each day of the stay tailored to an individual's interests, such as food items, candy, or books

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