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Sales Forecast

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Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Summer Rentals 0 0 0 0 0 0 0 0 19 20 21 0
Spring/Fall Rentals 0 0 0 0 0 0 0 15 0 0 0 15
Off Season Rentals 6 6 5 5 7 8 10 0 0 0 0 0
Additional Fees/Services - Summer Rentals 0 0 0 0 0 0 0 0 19 20 21 0
Additional Fees/Services - Spring/Fall Rentals 0 0 0 0 0 0 0 15 0 0 0 15
Additional Fees/Services - Off Season Rentals 6 6 5 5 7 8 10 0 0 0 0 0
Total Unit Sales 12 12 10 10 14 16 20 30 38 40 42 30
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Summer Rentals $1,650.00 $1,650.00 $1,650.00 $1,650.00 $1,650.00 $1,650.00 $1,650.00 $1,650.00 $1,650.00 $1,650.00 $1,650.00 $1,650.00
Spring/Fall Rentals $1,400.00 $1,400.00 $1,400.00 $1,400.00 $1,400.00 $1,400.00 $1,400.00 $1,400.00 $1,400.00 $1,400.00 $1,400.00 $1,400.00
Off Season Rentals $1,100.00 $1,100.00 $1,100.00 $1,100.00 $1,100.00 $1,100.00 $1,100.00 $1,100.00 $1,100.00 $1,100.00 $1,100.00 $1,100.00
Additional Fees/Services - Summer Rentals $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $400.00 $400.00
Additional Fees/Services - Spring/Fall Rentals $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00
Additional Fees/Services - Off Season Rentals $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00
Sales
Summer Rentals $0 $0 $0 $0 $0 $0 $0 $0 $31,350 $33,000 $34,650 $0
Spring/Fall Rentals $0 $0 $0 $0 $0 $0 $0 $21,000 $0 $0 $0 $21,000
Off Season Rentals $6,600 $6,600 $5,500 $5,500 $7,700 $8,800 $11,000 $0 $0 $0 $0 $0
Additional Fees/Services - Summer Rentals $0 $0 $0 $0 $0 $0 $0 $0 $7,600 $8,000 $8,400 $0
Additional Fees/Services - Spring/Fall Rentals $0 $0 $0 $0 $0 $0 $0 $4,500 $0 $0 $0 $4,500
Additional Fees/Services - Off Season Rentals $1,200 $1,200 $1,000 $1,000 $1,400 $1,600 $2,000 $0 $0 $0 $0 $0
Total Sales $7,800 $7,800 $6,500 $6,500 $9,100 $10,400 $13,000 $25,500 $38,950 $41,000 $43,050 $25,500
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Summer Rentals $100.00 $562.00 $562.00 $562.00 $562.00 $562.00 $562.00 $562.00 $562.00 $562.00 $562.00 $562.00 $562.00
Spring/Fall Rentals $100.00 $492.00 $492.00 $492.00 $492.00 $492.00 $492.00 $492.00 $492.00 $492.00 $492.00 $492.00 $492.00
Off Season Rentals $100.00 $408.00 $408.00 $408.00 $408.00 $408.00 $408.00 $408.00 $408.00 $408.00 $408.00 $408.00 $408.00
Additional Fees/Services - Summer Rentals 0.00% $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00
Additional Fees/Services - Spring/Fall Rentals 0.00% $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00
Additional Fees/Services - Off Season Rentals 0.00% $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00
Direct Cost of Sales
Summer Rentals $0 $0 $0 $0 $0 $0 $0 $0 $10,678 $11,240 $11,802 $0
Spring/Fall Rentals $0 $0 $0 $0 $0 $0 $0 $7,380 $0 $0 $0 $7,380
Off Season Rentals $2,448 $2,448 $2,040 $2,040 $2,856 $3,264 $4,080 $0 $0 $0 $0 $0
Additional Fees/Services - Summer Rentals $0 $0 $0 $0 $0 $0 $0 $0 $1,900 $2,000 $2,100 $0
Additional Fees/Services - Spring/Fall Rentals $0 $0 $0 $0 $0 $0 $0 $1,125 $0 $0 $0 $1,125
Additional Fees/Services - Off Season Rentals $300 $300 $250 $250 $350 $400 $500 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $2,748 $2,748 $2,290 $2,290 $3,206 $3,664 $4,580 $8,505 $12,578 $13,240 $13,902 $8,505

Marketing Expense Budget

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Marketing Expense Budget
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Marketing/Promotion $1,000 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Website Marketing $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
HOTL Rewards Program $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Referral Discounts $0 $0 $0 $0 $0 $100 $150 $225 $338 $506 $759 $1,139
WOW Process $100 $150 $200 $250 $300 $400 $500 $500 $500 $500 $500 $500
------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------ ------------
Total Sales and Marketing Expenses $3,100 $2,650 $2,700 $2,750 $2,800 $3,000 $3,150 $3,225 $3,338 $3,506 $3,759 $4,139
Percent of Sales 39.74% 33.97% 41.54% 42.31% 30.77% 28.85% 24.23% 12.65% 8.57% 8.55% 8.73% 16.23%

Key Marketing Metrics

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Key Marketing Metrics
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Revenue $7,800 $7,800 $6,500 $6,500 $9,100 $10,400 $13,000 $25,500 $38,950 $41,000 $43,050 $25,500
Leads 173 130 84 68 78 83 58 106 153 152 151 85
Leads Converted 9.00% 10.00% 11.00% 12.00% 13.00% 14.00% 15.00% 16.00% 17.00% 18.00% 19.00% 20.00%
Avg. Transactions/Customer 1.00 1.00 1.00 1.00 1.00 1.00 1.50 1.50 1.50 1.50 1.50 1.50
Avg. $/Customer $500 $600 $700 $800 $900 $900 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Referrals 0 0 0 0 0 4 3 7 15 15 15 9
PR Mentions 5 3 1 0 0 0 1 1 1 1 1 1
Testimonials 2 1 1 1 1 1 1 2 3 3 3 2
Other 0 0 0 0 0 0 0 0 0 0 0 0

Gap Dashboard

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Gap Dashboard
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Personal
Hours devoted to marketing 100 90 80 80 75 70 65 65 65 63 63 63
Personal annual income $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Business
Total Sales $7,800 $7,800 $6,500 $6,500 $9,100 $10,400 $13,000 $25,500 $38,950 $41,000 $43,050 $25,500
Customer Retention Rate (YOY) 0 0 0 0 0 0 0 0 0 0 0 0
Customers (Rental Unit Sales) 6 6 5 5 7 8 10 15 19 20 21 15
Strategic
Houseboats under contract 1 1 0 0 1 0 0 0 0 0 0 0
Customer satisfaction rate 0 0 0 0 0 0 0 0 0 0 0 92%
Tactical
Lead conversion rate 0 0 0 0 0 0 0 0 0 0 0 14.50%
Average Customer Transactions Per Year 0 0 0 0 0 0 0 0 0 0 0 1.25
Referrals 0 0 0 0 0 4 3 7 15 15 15 9

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