Houses on the Lake
This sample marketing plan can be edited directly in Sales and Marketing Pro software.
Houses On The Lake will begin to court customers by identifying suspects both directly and through partners such as travel agencies. These suspects will be sent the company brochure and will be invited to experience the Houses On The Lake experience from afar by visiting the website.
Those who express interest (prospects) will be offered a full range of rental options. Clients who return for a second visit will be offered discounts on multiple week rentals to encourage longer stays. It is expected that this discount will pay for itself by reducing the need to market and sell to new customers as much.
The standard House On The Lake houseboat will vary in its amenities, as it will be used under contract from an owner and not purchased new. The type of houseboat sought out will include the following features:
The Houses On The Lake marina will offer:
Basic rental rates will depend on the specifications of a specific boat and the season:
Summer Season (June 1 - August 31)
Spring/Fall Seasons (May and September)
Off Season (October 1 to April 30)
Services for houseboat owners include:
Get practical ideas and good models with dozens of examples of successful
marketing plans with Sales and Marketing Pro.
Seasonal rates are based on peak usage times at Lake Shasta. Prices are competitive with other small houseboat rentals on Lake Shasta, in an attempt to offer mid-level pricing for rentals. Pricing for the industry tends to encourage longer rental periods through reduced per-day rates as lengths of time increase. However, pricing also attempts to make even three day (minimum) rental periods affordable compared with other vacation options.
For customers at the lower end of the market, price is more important than amenities. For most groups, houseboat rentals can be much less expensive than hotel accommodations for the same size group. Like cruise tickets, houseboat rentals can offer some luxury at prices which most vacationing Americans find reasonable, assuming they can assemble a group of enough passengers for the boat.
Competitors in the Lake Shasta region which Houses On The Lake has studied include:
Get practical ideas and good models with dozens
of examples of successful marketing plans