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We contact our mailing list once a week with articles that show them why they need to upgrade their Web store. We also send emails once a month letting the prospects know what is going on in the business, and where they can find us. If we have their phone number, we call them once every couple of weeks to invite them to watch a live webinar, participate in a demo, or discuss possibilities with a sales manager.
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Our advertising plan focuses on the large Microsoft events that happen each year. We want people to come meet with us so that we can show them all of the benefits of working with us. We also send out direct mail and email, all of which are tracked by the websites that they go to, or reports generated when emails are opened. All of our tracking systems integrate together so we can look at all of them at the same time.
Get practical ideas and good models with dozens
of examples of successful marketing plans