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This sample marketing plan was written by Fiona Friesen of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

Prospects: We don't have a specific offering to prospects. They may become part of our blog or Web community and receive email updates when there is a surplus available.

Clients: Clients get a handmade giftbox with their purchase.

Premium Clients: Those who buy 4 or more pieces receive a pair of earrings at no extra charge.

Champions: Champions receive cards of thanks for each referral with a 10% discount card on the next purchase.

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