Contemporary Ti Design
This sample marketing plan was created with Marketing Plan Pro software.
This section will offer a financial overview of Contemporary Ti Design as it related to the marketing activities. Ti will address break-even analysis, sales forecasts, expense forecasts, and how those link to the marketing strategy.
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The Break-even Analysis indicates that $4,000 is needed in monthly revenue to reach the break-even point.
|Monthly Revenue Break-even||$3,411|
|Average Percent Variable Cost||32%|
|Estimated Monthly Fixed Cost||$3,400|
The first month will be spent setting up the work quarters and building inventory. There will be no sales. The second month will be spent traveling visiting galleries trying to set up distribution channels. There will be no sales activity in month two as well. Month three will mark the first month of sales activity. Steve will have been to exhibits and sold products, as well as sales through the website. From month three on sales will increase incrementally. Steve will be on the road usually about a week per month traveling to galleries and exhibits. This will occur till month eight. Month eight will mark the time when Steve will hire a sales representative to do the traveling to set up distributors and attend exhibitions to allow Steve to concentrate on his design and production. Month eight will mark a larger increase in sales.
|Direct Cost of Sales||2001||2002||2003|
|Subtotal Direct Cost of Sales||$12,584||$9,363||$11,349|
Marketing expenses are to be budgeted accordingly:
|Marketing Expense Budget|
|Art shows and festivals||$3,400||$4,000||$4,500|
|Total Sales and Marketing Expenses||$5,150||$6,200||$7,000|
|Percent of Sales||13.11%||9.93%||9.25%|
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