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This sample marketing plan was created with Marketing Plan Pro software.

This section will offer a financial overview of Contemporary Ti Design as it related to the marketing activities.  Ti will address break-even analysis, sales forecasts, expense forecasts, and how those link to the marketing strategy.

Break-even Analysis

The Break-even Analysis indicates that $4,000 is needed in monthly revenue to reach the break-even point.

Break-even Analysis

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Break-even Analysis
  
Monthly Revenue Break-even$3,411
  
Assumptions: 
Average Percent Variable Cost32%
Estimated Monthly Fixed Cost$3,400

Sales Forecast

The first month will be spent setting up the work quarters and building inventory.  There will be no sales.  The second month will be spent traveling visiting galleries trying to set up distribution channels.  There will be no sales activity in month two as well.  Month three will mark the first month of sales activity.  Steve will have been to exhibits and sold products, as well as sales through the website.  From month three on sales will increase incrementally.  Steve will be on the road usually about a week per month traveling to galleries and exhibits.  This will occur till month eight.  Month eight will mark the time when Steve will hire a sales representative to do the traveling to set up distributors and attend exhibitions to allow Steve to concentrate on his design and production.  Month eight will mark a larger increase in sales.

Sales Forecast

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Sales Forecast
 200120022003
Sales   
Retailers (galleries)$21,566$38,874$45,785
Individuals$17,708$23,545$29,874
Total Sales$39,274$62,419$75,659
    
Direct Cost of Sales200120022003
Retailers (galleries)$6,939$5,831$6,868
Individuals$5,646$3,532$4,481
Subtotal Direct Cost of Sales$12,584$9,363$11,349

Expense Forecast

Marketing expenses are to be budgeted accordingly:

  • Art shows and art festivals: these expenses will ramp up around the ten major shows throughout the year.  Expenses will include travel costs, booth construction, and entry/promotion fees.
  • Website: these expenses will be fairly flat the entire year and go to the maintenance of the site.
  • Gallery promotion: these expenses are primarily travel and networking expenses and will vary month to month depending when trips are scheduled.

Marketing Expense Budget

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Marketing Expense Budget
 200120022003
Art shows and festivals$3,400$4,000$4,500
Website$900$900$900
Other$850$1,300$1,600
 ------------------------------------
Total Sales and Marketing Expenses$5,150$6,200$7,000
Percent of Sales13.11%9.93%9.25%

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