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This sample marketing plan was created with Marketing Plan Pro software.

The purpose of the All4Sports marketing plan is to serve as a guide to the staff, the Board of Directors, and the volunteers to continue to improve the organization and its ability to serve the youth of Jackson County. We must take action to accomplish our goals. Failing to implement even one of the programs could be devastating to our success.

Implementation

The following chart and table identify the key marketing programs. Dates and budgets are specified, and the "Chairpeople" are informed of the programs. We will track plan-vs.-actual results for each of these programs and evaluate them at our quarterly Board of Directors meetings. If necessary, the programs will be revised if we discover they are not accomplishing the intended goal.

Milestones

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Milestones
      
AdvertisingStart DateEnd DateBudgetManagerDepartment
Individual Donar Drive1/4/20004/1/2000$3,750TamarraMarketing
A Taste of Oregon4/4/20006/23/2000$18,500TamarraMarketing
Value Checks9/5/200012/1/2000$9,500ChrisPrograms
Grant Proposal - USDHUD1/5/20002/15/2000$625CindyStaff
Corporate Drive5/1/200011/1/2000$2,100JanExecutive
Grant Proposal - Willard Foundation7/5/20008/4/2000$625CindyStaff
Program Development6/19/20007/31/2000$550RobPrograms
Promotional Scholarships8/1/20008/31/2000$300RobPrograms
End-of-Year Campaign12/1/200012/31/2000$450TamarraMarketing
Other12/1/200012/1/2000$0N/AN/A
Total Advertising Budget  $36,400  
PRStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total PR Budget  $0  
Direct MarketingStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Direct Marketing Budget  $0  
Web DevelopmentStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Web Development Budget  $0  
OtherStart DateEnd DateBudgetManagerDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Name me1/1/20061/15/2006$0ABCDepartment
Other1/1/20061/15/2006$0ABCDepartment
Total Other Budget  $0  
Totals  $36,400  

Marketing Organization

Our marketing organization consists of one paid staff person, Tamarra McNeil. Tamarra interfaces with the Board of Directors and the Marketing Committee to coordinate our marketing efforts. Tamarra has key responsibilities in marketing implementation. It is also Tamarra's goal to provide direction and encouragement to those that take on specific marketing responsibilities. She attends all Board of Directors' meetings to report status and progress and she chairs the monthly meetings of the Marketing Committee.

Contingency Planning

The following lists, in order of probability beginning with the highest potential for change that will impact this marketing plan, the future of All4Sports:

  • Major philosophy shift regarding the use of public and/or private school facilities.
  • The rapid growth of one of the alternative programs that significantly reduces our market share and our ability to operate one or more of our programs.
  • Legal action due to injury or negligence that causes severe financial damage to the organization.

Funding Forecast

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Funding Breakdown by Participant Fees

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Funding Breakdown by Fundraising Events

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Funding Breakdown by Donations

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Expense Breakdown by Program

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Expense Breakdown by Administrative

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Expense Breakdown by Fundraising

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Contribution Margin

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