This sample marketing plan was written by Duct Tape Marketing Coach of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.
We want to be seen by our customers as the insurance policy against plumbing problems and the expert that can help them take their homes to a higher level of energy savings. Good for them, good for us, good for the planet.
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For a start we have made some optimistic forecasts in the following Gap Dashboard table. As the year goes by we'll be able to compare how we've actually done against our projections. Once we enter the actual numbers we'll be able to see the gap between forecast and result. The gap might be a tiny crack, or a bridgeable ditch, or an abyss, or a nice ridge where we've exceeded our forecast.
|Year 1||Year 2||Year 3|
|New Diamond accounts||154||160||170|
|New construction installations||51||60||75|
|Actively solicit testimonials||50||50||50|
|Develop long-term relationship with local real estate developers||3||2||2|
Get practical ideas and good models with dozens
of examples of successful marketing plans