This sample marketing plan can be edited directly in Sales and Marketing Pro software.
The following marketing materials and methods are used to reach the target market:
Each marketing kit will feature three case studies consisting of a one page story, a photo of the client(s), photo of the home, and testimonial statement from the client. The website will feature three video testimonials consisting of one-minute videos narrated by a client along with pictures of their home, the process of working with Titicus, and the Titicus office. Estates will ask some clients if they would be willing to take part in a testimonial/case study one month after closing during the follow-up meeting. They will be offered a $250 gift certificate to a home goods store for their trouble. A professional videographer/photographer will be brought in to work on this and a freelance writer will be employed to write the case study.
The marketing kit prepared for professional offices will include all of the information in the client version as well as details on the gift certificate offer. Also, the case statement will be adjusted for this version to reflect the other benefits to their office from having a referral relationship with Titicus Realtors.
Direct mail postcards will be sent to a target list of 1,000 individuals who currently rent in New York City and potentially fit the ideal target market. These lists will be purchased based on income, age, and lifestyle elements suggesting they may be looking to move to a suburb. One postcard will be sent every other month with an invitation to the next information session. A new 1,000 individuals will be chosen every six months.
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