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This sample marketing plan was written by John Jantsch of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.

We want to be seen in the top tier of remodeling contractors competing for the most prestigious work in town, based on our reputation and our process that includes design and attention to detail. We will be considered one of the most expensive options, but worth it.

4.1 Core Message

If you've remodeled before, then you know that the process is as important as the project.

4.2 Positioning Goal

We aim to be seen as the obvious remodeling choice for upscale homeowners who understand that while we cost more than the others, we're worth it.

4.3 Key Strategic Indicators

  • Leads
  • Design appointments
  • Referrals
  • Completed design/build projects

4.4 Core Branding Elements

Blue and Green colors for green building and trust.

Professionally designed logo, marketing materials and website. Our brand identity walks a fine line between rich and sensible. Expensive but valuable.

4.4.1 Colors

Green and blue - earth-friendly and trustworthy

Logo sends the initial message of professional, trustworthy and stable.

4.4.3 Images

The owner of the company, Hardin Jackson, is a well-known figure in the industry and helps put a trusting face on our brand. His image appears in all of our materials.

4.4.4 Type

Basic san serif type with little or no fuss.

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