This sample marketing plan was written by John Jantsch of . This sample marketing plan can be edited directly in Sales and Marketing Pro software.
We are on a path to becoming the remodeler of choice in our chosen upscale market. Our weekly all-staff meetings always involve discussion of ways we can improve every aspect of business and service to reflect this vision.
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Remodeling is a tough business filled with lots of unkept promises. We will become known as one of the most ethical service providers in our industry and in business in general. Every decision we make will be infused with our core ethics.
It's 3pm on a Tuesday and as I enter the office our design team is meeting with a prospect going over our process and portfolio. The customer came to us through a customer whose kitchen was one of the largest we have ever completed. Every aspect of the job went well and in addition to sending us referrals the owner sends the lead project manager on the job cookies and Christmas cards.
When I return to my desk I find 3 inquiries and a request for an interview to talk about our recently instituted green-building process. Shortly I will meet with our customer service team to talk about this year's customer appreciation project.
A quick glance at the project and key indicators board shows we are well on our way to a record year and quickly becoming known as the remodeler of choice if you understand that the remodeling process is as important as project.
My personal projections are based on a 20% increase in income tied to an even larger increase in revenue.
The business projections are a healthy but realistic 30% increase in business due in large part to our added design capabilities.
|Year 1||Year 2||Year 3|
|Income of $275,000||$275,004||$288,754||$303,192|
|21 Days of vacation||21||21||21|
|National Ethics in Business Award||1||Yes||Yes|
|Top 25 Remodeler||6||Yes||Yes|
|Revenue of $5 million||$5,120,000||$5,632,000||$6,195,200|
|25 Design Projects||25||30||35|
|100% Ratings of 9 or above||9||yes||yes|
|Redo/ update website||1||yes||yes|
|Top 10 for 5 Internet search terms||5||yes||yes|
|Write column for the newpaper Home section||45||52||52|
|Hire marketing coach||1||0||0|
|Top 3 in market||7||yes||yes|
|10 carpenters on staff||10||ten||ten|
|Buy a building for our business||1||done||done|
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