Chemical Laboratory Marketing Plan

Granite Industries, Inc.

Executive summary (excerpt only)

Granite Industries, Inc. (Granite) is a specialty chemical formulator, lab analysis agency, and toll manufacturer, selling products to companies from cosmetics manufacturers to food supplement marketers. Granite manufactures and distributes Creatine Monohydrate, an approved food supplement used to improve strength, endurance, and muscle mass. Granite also produces five other specialty chemicals that will be detailed later in this document. A strong knowledge-based management team, with a combined thirty-years of experience in this industry, incorporated Granite in 1999.

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