Cleaning Service Marketing Plan

Mother's House Cleaning Service

Executive Summary (excerpt only):

Mother's House Cleaning Service (MHCS) is a residential house cleaning service serving upper-class families in Cleanly, WA. Through generous human capital investments, MHCS will exceed customer's expectations. Mother's will be addressing the wealthy single-income households and affluent two-income households. These targeted families are willing to pay a premium for the service because of the high level of professionalism and trustworthiness that is offered. This target market will be focused on because of their steady reliance on cleaning services to keep their homes clean.

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