Home Accessories Retailer Marketing Plan

Interior Views Ltd - UK

Executive summary (excerpt only)

Interior Views is a home acessories shop specialising in fabrics and complementary services, and is based in Richmond, Surrey. This destination store offers the advantages of providing fabrics specifically designed for home decorator use in fabric widths of 54 inches and greater. Over 900 fabrics are available on the floor at any time with more than 3,000 sample fabrics for custom "cut" orders. Customers see, touch, feel, and take the fabric to their home as they work through their purchase decision.

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